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Is The Baguette On the Verge of a Renaissance?

Might the humble French baguette be on the verge of a renaissance?

In November 2019, I lamented in a blog post that the venerable baguette might be in decline. Scores of rural French boulangeries were closing. They were unable to compete with megastores like Carrefour and Super-U, which sell TVs and liquor alongside peanut butter and pork sirloin. As a result, the megastores pull customers away from the traditional village shops.

In 1970, there were 55,000 “artisanal bakeries” in France (one for every 790 residents). Today, there are only 35,000 bakeries (one for every 2,000).

Some villagers were having to drive several towns away and buy their baguettes from coin-operated vending machines. Giant bakeries outside large cities stock the machines. Industry has finally torn the rural fabric of the country!

Bread is life!

A New York Times article interviewed a rural villager who spoke of the bakeries and how bread is central to their lives. “The bakery has an enormous place in a village,” one man said, “because bread is life.”

The French government has applied to UNESCO to have the baguette given “an intangible cultural heritage status.” UNESCO is the United Nations Educational, Scientific and Cultural Organization. 1

The intangible cultural heritage designation recognizes a unique body of knowledge or cultural tradition for its contribution to local, national, and world culture.

Intangible culture

It’s an exciting development! It places the baguette and the French baking heritage amid other traditions like falconry, sauna culture in Finland, the Kabuki Theatre of Japan, or Turkish coffee culture and tradition, to name a few.2

UNESCO has already designated Lavash and flatbread making (in countries like Armenia, Azerbaijan, Iran and Turkey) as an intangible cultural heritage status. Why not the French baguette?

French people consume some 10 billion baguettes each year. That’s 320 per second. 3

Les croûtons

With so many baguettes flying out of stores, it’s easy to understand why few make the journey home fully intact. People can’t resist tearing the ends off their baguettes and eating them. The ends are referred to as “les croûtons.”

The baguette is so iconic in French culture; it’s baffling to think it’s barely only 100 years old. It was officially named in a 1920 law that specified its minimum weight at 80 grams and its maximum length at 40 centimetres (approx.. 16 inches).

The long loaf has been around for much longer, according to bread history. The baguette may have begun its evolution in the early 1800s when the Austrian, August Zang, used a steam oven to bake long loaves.

Steam makes a good baguette

I can attest that great steam in the oven is a necessary factor in making good baguettes.

I’ve experimented with baguettes in Mildrith the wood-fired oven and am frustrated with the inability to trap sufficient steam inside her cooking area. The home oven is likewise unsatisfactory. The loaves are not uniformly crispy on the outside and soft inside.

Legend also has it that Napoleon preferred bread to be made in thin sticks because they were easier for soldiers to carry. I find it doubtful that the great French emperor would care about such a trivial detail.

If you’ve ever experienced the glory of a well-made baguette, if you’ve ever opened up a piece and slathered good butter over the soft crumb, you’d understand why the French baguette is one of the world’s great treasures.


See also these posts in the Happy Monk Blog:


Moonset and high tide, South Pender Island at 3:50 a.m. 
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 #woodfired #woodfiredoven #woodfiredbaking #woodfiredbread #clayoven #clayovenbaking #coboven #cobovenbaking #sourdoughbread #sourdoughbaking #breadmaking #breadbaking #breadlove #bread #bakersofinstagram #bakerslife #penderisland #southpenderisland #southerngulfislands #southerngulfislandsbc #happymonk #happymonkbakingcompany #happymonkbakery

Moonset and high tide, South Pender Island at 3:50 a.m.
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#woodfired #woodfiredoven #woodfiredbaking #woodfiredbread #clayoven #clayovenbaking #coboven #cobovenbaking #sourdoughbread #sourdoughbaking #breadmaking #breadbaking #breadlove #bread #bakersofinstagram #bakerslife #penderisland #southpenderisland #southerngulfislands #southerngulfislandsbc #happymonk #happymonkbakingcompany #happymonkbakery
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Happy Monk Tidings - July 21, 2021 🍞 - Baker's Choice: Bird Seed Bread; Blog: Rye Bread: The Agony and the Ecstasy [ See link in profile ]

Happy Monk Tidings - July 21, 2021 🍞 - Baker's Choice: Bird Seed Bread; Blog: Rye Bread: The Agony and the Ecstasy [ See link in profile ] ...

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In the early light of dawn, Mildrith oven-springs sourdough, caramelizes crusts gold and brown and leaves heavenly smells as evidence. Inside her hot clay dome, 12 boules of Salish Sourdough are on the final stage of their journey. Behold the steam rising out of the chimney!
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#woodfired #woodfiredoven #clayoven #clayovenbakery #clayovenbread #woodfiredbaking #woodfiredbread #sourdoughbread #sourdoughbaking #breadmaking #breadbaking #breadlove #bread #bakersofinstagram #bakerslife #penderisland #southpenderisland #southerngulfislands #southerngulfislandsbc #happymonk #happymonkbakingcompany #happymonkbakery

In the early light of dawn, Mildrith oven-springs sourdough, caramelizes crusts gold and brown and leaves heavenly smells as evidence. Inside her hot clay dome, 12 boules of Salish Sourdough are on the final stage of their journey. Behold the steam rising out of the chimney!
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#woodfired #woodfiredoven #clayoven #clayovenbakery #clayovenbread #woodfiredbaking #woodfiredbread #sourdoughbread #sourdoughbaking #breadmaking #breadbaking #breadlove #bread #bakersofinstagram #bakerslife #penderisland #southpenderisland #southerngulfislands #southerngulfislandsbc #happymonk #happymonkbakingcompany #happymonkbakery
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Happy Monk Tidings - July 14, 2021 🍞 - Baker's Choice this week: Rye and Spelt Sourdough; Blog: Pleasure and Worry in the Summer Heat; Gratitude for Pender Island Fire Rescue; Happy Monk Search-Ability [ See link in profile ]

Happy Monk Tidings - July 14, 2021 🍞 - Baker's Choice this week: Rye and Spelt Sourdough; Blog: Pleasure and Worry in the Summer Heat; Gratitude for Pender Island Fire Rescue; Happy Monk Search-Ability [ See link in profile ] ...

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Happy Monk Tidings - July 7, 2021 🍞 - Baker's Choice: Sourdough Sandwich Loaf; Blog Redux: Aunty Betty's "Brown Bread"; [ See newsletter link in Profile ]

Happy Monk Tidings - July 7, 2021 🍞 - Baker's Choice: Sourdough Sandwich Loaf; Blog Redux: Aunty Betty's "Brown Bread"; [ See newsletter link in Profile ] ...

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Happy Monk Tidings - June 30, 2021 🍞 - Baker's Choice: Spelt and Honey Loaf; Blog: These Waters, This World Around Me - [ See Link in Profile ]

Happy Monk Tidings - June 30, 2021 🍞 - Baker's Choice: Spelt and Honey Loaf; Blog: These Waters, This World Around Me - [ See Link in Profile ] ...

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Happy Monk Tidings - June 23, 2021 🍞 - Baker's Choice: Deli Rye Bread; Blog: Summer Stars; and Who invented No-Knead? [ See link in profile ]

Happy Monk Tidings - June 23, 2021 🍞 - Baker's Choice: Deli Rye Bread; Blog: Summer Stars; and Who invented No-Knead? [ See link in profile ] ...

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Happy Bloomsday from the Happy Monk - June 16, 2021 🍞 - Baker's Choice: An Earthy Olive Loaf; Blog Redux: The Terroir or Wine and Wheat; A Letter from Carrie and Leighton; [ See link in profile ]

Happy Bloomsday from the Happy Monk - June 16, 2021 🍞 - Baker's Choice: An Earthy Olive Loaf; Blog Redux: The Terroir or Wine and Wheat; A Letter from Carrie and Leighton; [ See link in profile ] ...

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Cinnamon-Raisin loaves, they get it on! Can’t keep their hands off each other when they’re a little too close in the oven. Monkey business!
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#woodfired #woodfiredoven #woodfiredbaking #woodfiredbread #sourdoughbread #sourdoughbaking #cinnamonraisin #cinnamonraisinbread #cinnamonraisinsourdough #breadsex #breadporn #showusyourfuckedloaves #breadmaking #breadbaking #breadlove #bread #bakery #bakersofinstagram #bakerslife #bakersandspice #penderisland #southpenderisland #southerngulfislands #southerngulfislandsbc #happymonk #happymonkbakingcompany #happymonkbakery

Cinnamon-Raisin loaves, they get it on! Can’t keep their hands off each other when they’re a little too close in the oven. Monkey business!
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#woodfired #woodfiredoven #woodfiredbaking #woodfiredbread #sourdoughbread #sourdoughbaking #cinnamonraisin #cinnamonraisinbread #cinnamonraisinsourdough #breadsex #breadporn #showusyourfuckedloaves #breadmaking #breadbaking #breadlove #bread #bakery #bakersofinstagram #bakerslife #bakersandspice #penderisland #southpenderisland #southerngulfislands #southerngulfislandsbc #happymonk #happymonkbakingcompany #happymonkbakery
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Happy Monk Tidings - June 9, 2021 🍞 - Baker's Choice: Cinnamon Raisin Sourdough; Blog: Chasing the Perfect Loaf - [ See link in profile ]

Happy Monk Tidings - June 9, 2021 🍞 - Baker's Choice: Cinnamon Raisin Sourdough; Blog: Chasing the Perfect Loaf - [ See link in profile ] ...

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Happy Monk Tidings - June 4, 2021 🍞 - Baker's Choice: Metchosin Wheat and Honey Pan Loaf; Happy Monk Favourite: Salish Sourdough; Blog: Gratitude and the Joy of Chopping Wood - [See Link in Profile ]

Happy Monk Tidings - June 4, 2021 🍞 - Baker's Choice: Metchosin Wheat and Honey Pan Loaf; Happy Monk Favourite: Salish Sourdough; Blog: Gratitude and the Joy of Chopping Wood - [See Link in Profile ] ...

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Look what I found in the back of the wood-fired oven last Friday morning. A mighty Seed Feast from last week, no longer so mighty, burned to a crisp. Knew I was one loaf short, but no idea where it went. Mystery solved. The ravens will appreciate it ... it’ll need a hammer to break it up!

Look what I found in the back of the wood-fired oven last Friday morning. A mighty Seed Feast from last week, no longer so mighty, burned to a crisp. Knew I was one loaf short, but no idea where it went. Mystery solved. The ravens will appreciate it ... it’ll need a hammer to break it up! ...

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Happy Monk Tidings - May 19, 2021 🍞 - Baker's Choice: Double Fermented Oat Bread; Blog: Dreams of Bread; Introducing a New Way to Order Happy Monk Bread - [ See link in profile ]

Happy Monk Tidings - May 19, 2021 🍞 - Baker's Choice: Double Fermented Oat Bread; Blog: Dreams of Bread; Introducing a New Way to Order Happy Monk Bread - [ See link in profile ] ...

36 3
Happy Monk Tidings - May 12, 2021 🍞 - Baker's Choice: Rye and Currant Sourdough; Happy Monk Blog: No-Knead Bread Revisited [ See link in profile ]

Happy Monk Tidings - May 12, 2021 🍞 - Baker's Choice: Rye and Currant Sourdough; Happy Monk Blog: No-Knead Bread Revisited [ See link in profile ] ...

38 0
Happy Monk Tidings - May 5, 2021 🍞 - Baker's Choice: Whole Wheat and Spelt Pan Loaf; Blog: This Bread You Eat, This Poem You Digest - [ See link in profile ]

Happy Monk Tidings - May 5, 2021 🍞 - Baker's Choice: Whole Wheat and Spelt Pan Loaf; Blog: This Bread You Eat, This Poem You Digest - [ See link in profile ] ...

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Happy Monk Tidings - April 28, 2021 🍞 - Happy Monk Blog Redux: Life in small-town Burgundy: The French Factor; Bread of the Week: Baker's Choice, Purple Barley Bread, PLUS return of the mighty Seed Feast [ See Link in Profile ]

Happy Monk Tidings - April 28, 2021 🍞 - Happy Monk Blog Redux: Life in small-town Burgundy: The French Factor; Bread of the Week: Baker's Choice, Purple Barley Bread, PLUS return of the mighty Seed Feast [ See Link in Profile ] ...

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Happy Monk Tidings - April 21, 2021 🍞 – Happy Monk Blog: Read about one of my greatest bread teachers: “A Bread Teacher With No Recipe” Also: This week’s Baker’s Choice: Danish Black Rye Bread.
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[ See link in Profile ]
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#teachers #breadteachers #bread #breadlove #breadlife #norecipe #happymonkbaking #happymonkbaker #happymonkbakery #penderisland #southpenderisland

Happy Monk Tidings - April 21, 2021 🍞 – Happy Monk Blog: Read about one of my greatest bread teachers: “A Bread Teacher With No Recipe” Also: This week’s Baker’s Choice: Danish Black Rye Bread.
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[ See link in Profile ]
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#teachers #breadteachers #bread #breadlove #breadlife #norecipe #happymonkbaking #happymonkbaker #happymonkbakery #penderisland #southpenderisland
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G&T and HT - C’est necessaire after a long day and night at the Happy Monk Baking Company.
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#ginandtonic #gin #G&T #BoundaryPass #SouthPender #SouthPenderIsland #HappyMonkBakery #HappyMonkBaking #HappyMonkBaker #cestnecessaire #cestnécessaire #cestnecessaire😍

G&T and HT - C’est necessaire after a long day and night at the Happy Monk Baking Company.
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#ginandtonic #gin #G&T #BoundaryPass #SouthPender #SouthPenderIsland #HappyMonkBakery #HappyMonkBaking #HappyMonkBaker #cestnecessaire #cestnécessaire #cestnecessaire😍
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2 thoughts on “Is The Baguette On the Verge of a Renaissance?

  1. Vive la baguette libre!

    1. Damn rights! What about the bloody workers!

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