Posted on 2 Comments

Is The Baguette On the Verge of a Renaissance?

Might the humble French baguette be on the verge of a renaissance?

In November 2019, I lamented in a blog post that the venerable baguette might be in decline. Scores of rural French boulangeries were closing. They were unable to compete with megastores like Carrefour and Super-U, which sell TVs and liquor alongside peanut butter and pork sirloin. As a result, the megastores pull customers away from the traditional village shops.

In 1970, there were 55,000 “artisanal bakeries” in France (one for every 790 residents). Today, there are only 35,000 bakeries (one for every 2,000).

Some villagers were having to drive several towns away and buy their baguettes from coin-operated vending machines. Giant bakeries outside large cities stock the machines. Industry has finally torn the rural fabric of the country!

Bread is life!

A New York Times article interviewed a rural villager who spoke of the bakeries and how bread is central to their lives. “The bakery has an enormous place in a village,” one man said, “because bread is life.”

The French government has applied to UNESCO to have the baguette given “an intangible cultural heritage status.” UNESCO is the United Nations Educational, Scientific and Cultural Organization. 1

The intangible cultural heritage designation recognizes a unique body of knowledge or cultural tradition for its contribution to local, national, and world culture.

Intangible culture

It’s an exciting development! It places the baguette and the French baking heritage amid other traditions like falconry, sauna culture in Finland, the Kabuki Theatre of Japan, or Turkish coffee culture and tradition, to name a few.2

UNESCO has already designated Lavash and flatbread making (in countries like Armenia, Azerbaijan, Iran and Turkey) as an intangible cultural heritage status. Why not the French baguette?

French people consume some 10 billion baguettes each year. That’s 320 per second. 3

Les croûtons

With so many baguettes flying out of stores, it’s easy to understand why few make the journey home fully intact. People can’t resist tearing the ends off their baguettes and eating them. The ends are referred to as “les croûtons.”

The baguette is so iconic in French culture; it’s baffling to think it’s barely only 100 years old. It was officially named in a 1920 law that specified its minimum weight at 80 grams and its maximum length at 40 centimetres (approx.. 16 inches).

The long loaf has been around for much longer, according to bread history. The baguette may have begun its evolution in the early 1800s when the Austrian, August Zang, used a steam oven to bake long loaves.

Steam makes a good baguette

I can attest that great steam in the oven is a necessary factor in making good baguettes.

I’ve experimented with baguettes in Mildrith the wood-fired oven and am frustrated with the inability to trap sufficient steam inside her cooking area. The home oven is likewise unsatisfactory. The loaves are not uniformly crispy on the outside and soft inside.

Legend also has it that Napoleon preferred bread to be made in thin sticks because they were easier for soldiers to carry. I find it doubtful that the great French emperor would care about such a trivial detail.

If you’ve ever experienced the glory of a well-made baguette, if you’ve ever opened up a piece and slathered good butter over the soft crumb, you’d understand why the French baguette is one of the world’s great treasures.


See also these posts in the Happy Monk Blog:


Happy Monk Tidings - September 28, 2022 🍞 - Baker's Choice: The Approachable Loaf; Blog: This Island of Apples; South Pender Growers and Makers Market [ See LinkTree in Profile ]
.
.
.
#apples #applebread #applelove #approachable #approachableloaf #breadlabcollective #breadlab

Happy Monk Tidings - September 28, 2022 🍞 - Baker's Choice: The Approachable Loaf; Blog: This Island of Apples; South Pender Growers and Makers Market [ See LinkTree in Profile ]
.
.
.
#apples #applebread #applelove #approachable #approachableloaf #breadlabcollective #breadlab
...

21 0
Happy Monk Tidings - September 21, 2022 🍞 - Baker's Choice: Harvest Bread; BLOG: Greetings from St. Francis and Mildrith; The Wood-Fired Oven's Back in Business [ See LinkTree in Profile]

Happy Monk Tidings - September 21, 2022 🍞 - Baker's Choice: Harvest Bread; BLOG: Greetings from St. Francis and Mildrith; The Wood-Fired Oven's Back in Business [ See LinkTree in Profile] ...

17 0
Introducing this bread, Raven Ring Bread (a take on Hapanleipä, a Finnish bread) a recipe borrowed from @ravenbreads. The stand is made by my neighbour, Ken, a gifted woodworker. See you at the South Pender Growers and Makers Market, if it don’t rain too hard!

Introducing this bread, Raven Ring Bread (a take on Hapanleipä, a Finnish bread) a recipe borrowed from @ravenbreads. The stand is made by my neighbour, Ken, a gifted woodworker. See you at the South Pender Growers and Makers Market, if it don’t rain too hard! ...

66 5
Happy Monk Tidings - September 2, 2022 🍞 - Baker's Choice : Volkornbrot (German Rye); Blog: The Golden Loaf of Gorsefield Rye; NOTE: We're closing two weeks for Mildrith Maintenance [ See LinkTree in Profile ]

Happy Monk Tidings - September 2, 2022 🍞 - Baker's Choice : Volkornbrot (German Rye); Blog: The Golden Loaf of Gorsefield Rye; NOTE: We're closing two weeks for Mildrith Maintenance [ See LinkTree in Profile ] ...

21 0
Happy Monk Tidings - August 24, 2022 🍞 - Baker's Choice this week: Spelt and Honey Sourdough; Blog: The Great Kind Mystery; SPECIAL NOTE: Mildrith needs an upgrade [ See LinkTree in Profile ]

Happy Monk Tidings - August 24, 2022 🍞 - Baker's Choice this week: Spelt and Honey Sourdough; Blog: The Great Kind Mystery; SPECIAL NOTE: Mildrith needs an upgrade [ See LinkTree in Profile ] ...

40 0
Happy Monk Tidings - August 10, 2022 🍞 - Baker's Choice: Double-Fermented Oat Bread; BLOG: Resuscitating Mildrith; Reminder: No Bread Next Week! [ See LinkTree in Profile ]

Happy Monk Tidings - August 10, 2022 🍞 - Baker's Choice: Double-Fermented Oat Bread; BLOG: Resuscitating Mildrith; Reminder: No Bread Next Week! [ See LinkTree in Profile ] ...

34 0
It was a dirty day, Wednesday. The sky hadn't been washed, the ocean was soiled, and the air was muggy and smelled oily. Then, moments before the rain started, the sun shone through and a glorious slash of colour opened up. And a rainbow! No unicorns, sadly.

It was a dirty day, Wednesday. The sky hadn't been washed, the ocean was soiled, and the air was muggy and smelled oily. Then, moments before the rain started, the sun shone through and a glorious slash of colour opened up. And a rainbow! No unicorns, sadly. ...

55 4
Happy Monk Tidings - August 3, 2022 🍞 - Baker's Choice: Anadama Bread; BLOG: Dog Days of Summer; Special Note: No Bread August 19 [ See LinkTree in Profile ]

Happy Monk Tidings - August 3, 2022 🍞 - Baker's Choice: Anadama Bread; BLOG: Dog Days of Summer; Special Note: No Bread August 19 [ See LinkTree in Profile ] ...

35 1
Dog days. The beginning of summer mellowness. Baked in languor. But sometimes it's hard to let go. Shouldn't I be baking something? [See LinkTree in Profile ]
.
.
.
.
.
.
#penderisland #southpenderisland #happymonkbaking #happymonkbakery
#happymonkbakingcompany #dogdays #dogdaysofsummer #southerngulfislands
#southerngulfislandsbakers #southerngulfislandsbakeries #southerngulfislandsbc

Dog days. The beginning of summer mellowness. Baked in languor. But sometimes it's hard to let go. Shouldn't I be baking something? [See LinkTree in Profile ]
.
.
.
.
.
.
#penderisland #southpenderisland #happymonkbaking #happymonkbakery
#happymonkbakingcompany #dogdays #dogdaysofsummer #southerngulfislands
#southerngulfislandsbakers #southerngulfislandsbakeries #southerngulfislandsbc
...

37 0
Happy Monk Tidings - July 27, 2022 🍞 - Baker's Choice: Whole Grain White Wheat; Blog: Call Me Ishmael; Video: How the U.S. Ruined Bread; Announcements [ See LinkTree in Profile ]

Happy Monk Tidings - July 27, 2022 🍞 - Baker's Choice: Whole Grain White Wheat; Blog: Call Me Ishmael; Video: How the U.S. Ruined Bread; Announcements [ See LinkTree in Profile ] ...

26 0
Happy Monk Tidings - July 20, 2022 🍞 - BAKER'S CHOICE: Rye and Currants; BLOG: Blessed; EXTRA: World's Oldest Sourdough? [ See LinkTree in Profile ]

Happy Monk Tidings - July 20, 2022 🍞 - BAKER'S CHOICE: Rye and Currants; BLOG: Blessed; EXTRA: World's Oldest Sourdough? [ See LinkTree in Profile ] ...

26 1
Happy Monk Tidings - July 13, 2022 🍞 - Baker's Choice: Bird Seed Bread; Blog: Down to the Crossroads, Medicine Beach; Baking your own bread guides - [ See LinkTree in Profile ]

Happy Monk Tidings - July 13, 2022 🍞 - Baker's Choice: Bird Seed Bread; Blog: Down to the Crossroads, Medicine Beach; Baking your own bread guides - [ See LinkTree in Profile ] ...

31 0
This is James Morton, my father, who would have been 100 years old today if we hadn't lost him 36 years ago. I've surpassed him in living age and spent more years without him than with him, yet he still whispers in my ear and is a great listener when I talk to him. Taken at 14th Ave. and Burgess St., Burnaby, 'round about 1955. Handsome devil, ain't he?

This is James Morton, my father, who would have been 100 years old today if we hadn't lost him 36 years ago. I've surpassed him in living age and spent more years without him than with him, yet he still whispers in my ear and is a great listener when I talk to him. Taken at 14th Ave. and Burgess St., Burnaby, 'round about 1955. Handsome devil, ain't he? ...

57 10
Happy Monk Tidings - July 6, 2022 🍞 - BAKER'S CHOICE: Cinnamon-Raisin Bread; BLOG: Filling the Belly: Words vs. Loaves [ See LinkTree in profile ]

Happy Monk Tidings - July 6, 2022 🍞 - BAKER'S CHOICE: Cinnamon-Raisin Bread; BLOG: Filling the Belly: Words vs. Loaves [ See LinkTree in profile ] ...

42 1
How many times have I seen these loaves tumble out of the oven! If I’m not in a rush, I like to pile them up and just stand near them a moment, feeling their heat, hearing them crackle, their glorious warm aroma! Seems like a miracle, been working hard since the dark hours of morning, heard the first birdsong, seen freighters moving silently through Boundary Pass, a gentle breeze coming up from the ocean. I know I’ll pay for all this later in the day with fatigue and there’ll be several days catching up with sleep. Is it worth it all? Three years into Happy Monk Baking, I still say yes. Happy sleeping, everyone!
.
.
.
.
.
.
.
#woodfired #woodfiredoven #woodfiredovenbread #bread #realbread #naturallyleavened #baker #bakery #bbga #artisanbread #breadhead #breadmaking #breadmaking🍞 #sourdough #sourdoughbread #rusticbread, #breadhead, #coboven #earthoven #earthenoven #penderisland #southpenderisland #happymonkbaking #happymonkbakery #happymonkbakingcompany #southerngulfislands #southerngulfislandsbakers #southerngulfislandsbakeries #penderisland

How many times have I seen these loaves tumble out of the oven! If I’m not in a rush, I like to pile them up and just stand near them a moment, feeling their heat, hearing them crackle, their glorious warm aroma! Seems like a miracle, been working hard since the dark hours of morning, heard the first birdsong, seen freighters moving silently through Boundary Pass, a gentle breeze coming up from the ocean. I know I’ll pay for all this later in the day with fatigue and there’ll be several days catching up with sleep. Is it worth it all? Three years into Happy Monk Baking, I still say yes. Happy sleeping, everyone!
.
.
.
.
.
.
.
#woodfired #woodfiredoven #woodfiredovenbread #bread #realbread #naturallyleavened #baker #bakery #bbga #artisanbread #breadhead #breadmaking #breadmaking🍞 #sourdough #sourdoughbread #rusticbread, #breadhead, #coboven #earthoven #earthenoven #penderisland #southpenderisland #happymonkbaking #happymonkbakery #happymonkbakingcompany #southerngulfislands #southerngulfislandsbakers #southerngulfislandsbakeries #penderisland
...

55 5
Happy Monk Tidings - June 29, 2022 🍞 - Baker's Choice: Rustic Peasant Bread; Blog: A Pinch of Salt, A Pinch of Life [ See LinkTree in Profile ]

Happy Monk Tidings - June 29, 2022 🍞 - Baker's Choice: Rustic Peasant Bread; Blog: A Pinch of Salt, A Pinch of Life [ See LinkTree in Profile ] ...

23 0
Happy Monk Tidings - June 22, 2022 🍞 - Bakers Choice: Sprouted Rye and Seed Bread; BLOG: Henry Miller and the Staff of Life — [ See LinkTree in Profile ]

Happy Monk Tidings - June 22, 2022 🍞 - Bakers Choice: Sprouted Rye and Seed Bread; BLOG: Henry Miller and the Staff of Life — [ See LinkTree in Profile ] ...

27 1
Happy Monk Tidings - June 15, 2022 🍞 - Baker's Choice: Cranberry-Pecan Sourdough Bread; Blog: Breakfast on Bloomsday https://mailchi.mp/4c924688ed54/happy_monk_tidings_june15

Happy Monk Tidings - June 15, 2022 🍞 - Baker's Choice: Cranberry-Pecan Sourdough Bread; Blog: Breakfast on Bloomsday https://mailchi.mp/4c924688ed54/happy_monk_tidings_june15 ...

17 0
Fun at 4 in the morning … first load of bread in the oven, first light, first birdsong, making the treacherous walk back inside with a tower of bannetons. In the rain.
.
.
.
.
.
.
.
.
#bakerslife #bakersofinstagram #baking #baker #woodfired #woodfiredoven #woodfiredovenbread #coboven #earthoven #earthenoven #bread #sourdoughbread #sourdough #bbga #realbread #naturallyleavened #artisanbread #artisanbreadbaker #rusticbread #breadhead #breadlove #breadhour #penderisland #southpenderisland #happymonkbaking #happymonkbakery #happymonkbakingcompany #southerngulfislands #southerngulfislandsbakers #southerngulfislandsbakeries

Fun at 4 in the morning … first load of bread in the oven, first light, first birdsong, making the treacherous walk back inside with a tower of bannetons. In the rain.
.
.
.
.
.
.
.
.
#bakerslife #bakersofinstagram #baking #baker #woodfired #woodfiredoven #woodfiredovenbread #coboven #earthoven #earthenoven #bread #sourdoughbread #sourdough #bbga #realbread #naturallyleavened #artisanbread #artisanbreadbaker #rusticbread #breadhead #breadlove #breadhour #penderisland #southpenderisland #happymonkbaking #happymonkbakery #happymonkbakingcompany #southerngulfislands #southerngulfislandsbakers #southerngulfislandsbakeries
...

73 4
Happy Monk Tidings - June 1, 2022 🍞 - Baker's Choice: Fig and Fennel Sourdough; Happy Monk Blog: The Golden City [ LinkTree in Profile ]

Happy Monk Tidings - June 1, 2022 🍞 - Baker's Choice: Fig and Fennel Sourdough; Happy Monk Blog: The Golden City [ LinkTree in Profile ] ...

23 2
Post to The Happy Monk Baking Company
Happy Monk Tidings - May 25, 2022 🍞 - Baker's Choice this week: Sprouted Kamut Bread; Blog: A Paean to Rye Bread: Deeply Felt and Honest [ See LinkTree in Profile ]

Post to The Happy Monk Baking Company
Happy Monk Tidings - May 25, 2022 🍞 - Baker's Choice this week: Sprouted Kamut Bread; Blog: A Paean to Rye Bread: Deeply Felt and Honest [ See LinkTree in Profile ]
...

20 1

2 thoughts on “Is The Baguette On the Verge of a Renaissance?

  1. Vive la baguette libre!

    1. Damn rights! What about the bloody workers!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.