Might the humble French baguette be on the verge of a renaissance?
In November 2019, I lamented in a blog post that the venerable baguette might be in decline. Scores of rural French boulangeries were closing. They were unable to compete with megastores like Carrefour and Super-U, which sell TVs and liquor alongside peanut butter and pork sirloin. As a result, the megastores pull customers away from the traditional village shops.
In 1970, there were 55,000 “artisanal bakeries” in France (one for every 790 residents). Today, there are only 35,000 bakeries (one for every 2,000).
Some villagers were having to drive several towns away and buy their baguettes from coin-operated vending machines. Giant bakeries outside large cities stock the machines. Industry has finally torn the rural fabric of the country!
Bread is life!
A New York Times article interviewed a rural villager who spoke of the bakeries and how bread is central to their lives. “The bakery has an enormous place in a village,” one man said, “because bread is life.”
The French government has applied to UNESCO to have the baguette given “an intangible cultural heritage status.” UNESCO is the United Nations Educational, Scientific and Cultural Organization. 1
The intangible cultural heritage designation recognizes a unique body of knowledge or cultural tradition for its contribution to local, national, and world culture.
Intangible culture
It’s an exciting development! It places the baguette and the French baking heritage amid other traditions like falconry, sauna culture in Finland, the Kabuki Theatre of Japan, or Turkish coffee culture and tradition, to name a few.2
UNESCO has already designated Lavash and flatbread making (in countries like Armenia, Azerbaijan, Iran and Turkey) as an intangible cultural heritage status. Why not the French baguette?
French people consume some 10 billion baguettes each year. That’s 320 per second. 3
Les croûtons
With so many baguettes flying out of stores, it’s easy to understand why few make the journey home fully intact. People can’t resist tearing the ends off their baguettes and eating them. The ends are referred to as “les croûtons.”
The baguette is so iconic in French culture; it’s baffling to think it’s barely only 100 years old. It was officially named in a 1920 law that specified its minimum weight at 80 grams and its maximum length at 40 centimetres (approx.. 16 inches).
The long loaf has been around for much longer, according to bread history. The baguette may have begun its evolution in the early 1800s when the Austrian, August Zang, used a steam oven to bake long loaves.
Steam makes a good baguette
I can attest that great steam in the oven is a necessary factor in making good baguettes.
I’ve experimented with baguettes in Mildrith the wood-fired oven and am frustrated with the inability to trap sufficient steam inside her cooking area. The home oven is likewise unsatisfactory. The loaves are not uniformly crispy on the outside and soft inside.
Legend also has it that Napoleon preferred bread to be made in thin sticks because they were easier for soldiers to carry. I find it doubtful that the great French emperor would care about such a trivial detail.
If you’ve ever experienced the glory of a well-made baguette, if you’ve ever opened up a piece and slathered good butter over the soft crumb, you’d understand why the French baguette is one of the world’s great treasures.
See also these posts in the Happy Monk Blog:
![Happy Monk Tidings - October 27, 2021 🍞 - Baker's Choice this week: Mountain Rye; Blog: Colossal Roughhousing on Boundary Pass [ See link in profile ]](https://i0.wp.com/happymonkbaking.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png?w=980&ssl=1)
Happy Monk Tidings - October 27, 2021 🍞 - Baker's Choice this week: Mountain Rye; Blog: Colossal Roughhousing on Boundary Pass [ See link in profile ]
The good earth! We survive the big storm! Been inside all day so I’m going swimming and the hot tub awaits. .
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#coldwaterswimming #coldwaterswim #coldwatertherapy #penderisland #southpenderisland
Happy Monk Tidings - October 20, 2021 🍞 - Baker's Choice: Sprouted Purple Barley Sourdough; Blog: To All the Bakers: Past, Present, Future and Imaginary! [ See Link in Profile ]
Celebrating the season of apples on Pender Island, we made a full-on Pender Apple bread with a selection of apples from Black Rabbit Farms and Old Growth apple cider from our own Twin Island Cider (with a little Perry) @twinislandcider. Dehydrated the apples and folded them into the dough part way through fermentation. Beautiful droplets of sweetness from the dried apples and a heady note of cider surrounded by the gentle sourdough tang. Pender Island forever! Long live Pender!
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#apples #apple #applebread #sourdough #sourdoughbread #woodfired #woodfiredoven #woodfiredovenbread #woodfiredbread #coboven #bread #breadhead #breadlove #baker #bbga #happymonkbaker #happymonkbaking #naturallyleavened #artisanbread #realbread #rusticbread #penderisland #southpenderisland #southerngulfislands #southerngulfislandsbc
Happy Monk Tidings - October 15, 2021 🍞 - Baker's Choice: Pender Island Apple Bread; Blog: Happy Monk Bread Teachers: Francis Olive [ See Link in Profile ]
It snowed Sesame Wheat Sourdough in the kitchen this morning, up to our knees in loaves. This one was so sesame forward and umami, it was addictive and I couldn’t stop slicing and buttering and stuffing down my gullet. Inspired by the Sesame Bread from our friends at @workingculturebread in Victoria, whose Sesame loaf is sublime. I came home from a visit last month and set to making a Happy Monk version, super-charged with lots of whole wheat and a ton of sesame seeds. Still some refinements but heading in the right direction!
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#sesame #sesamebread #sourdough #sourdoughbread #woodfired #woodfiredoven #woodfiredovenbread #woodfiredbread #coboven #bread #breadhead #breadlove #baker #bbga #happymonkbaker #happymonkbaking #naturallyleavened #artisanbread #realbread #rusticbread #penderisland #southpenderisland
Happy Monk Tidings - October 6, 2021 🍞 - Baker's Choice: Sesame-Wheat Sourdough; Blog: Making Your Own Bread - You've Got This; Video: Bake Day with the Happy Monk [See Link in Profile ]
Bake Day with the Happy Monk. The amazing @jomosenpai (my son) came over to Pender last summer on a bake day. Was in my face all the time, taking pictures, shooting video. It was so great having him around, and I’m amazed the bread (Polenta Rosemary Sourdough) turned out so well. This video he made turned out very well, too!
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#woodfired #woodfiredoven #woodfiredovenbread #bread #realbread #naturallyleavened #baker #bakery #bbga #artisanbread #breadhead #breadmaking #breadmaking🍞 #sourdough #sourdoughbread #polenta #polentabread #coboven #earthoven #earthenoven #penderisland #southpenderisland #happymonkbaking #happymonkbakery #happymonkbakingcompany #southerngulfislands #southerngulfislandsbakers #southerngulfislandsbakeries #penderisland
Happy Monk Tidings - September 22, 2021 🍞 - Baker's Choice: Harvest Bread; Blog: Sourdough September and the Real Bread Campaign [ See link in profile ]
A horizontal world, an endless beach with long rollers, sandwiched beneath a low sky ceiling … and hundreds of surfers. Chesterman’s Beach, Tofino.
Arise, ye loaves from your slumber!
Arise, ye taste buds of want.
For reason in eating now thunders,
And at last ends of the age of cant!
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#internationale #woodfired #woodfiredoven #woodfiredovenbread #seedbread #seedfeast #rusticbread #rusticbreads #firewood #bread #realbread #naturallyleavened #baker #bakery #artisanbread #breadhead #sourdough #sourdoughbread #penderisland #southpenderisland #happymonkbaking #happymonkbakery #happymonkbakingcompany
Post to The Happy Monk Baking Company
Happy Monk Tidings - September 1, 2021 🍞 - Baker's Choice: Sprouted Rye and Seed Bread; Blog: We're all rich when you think about it; South Pender Growers and Makers and Heritage Market; The Happy Monk Holidays - [ Link in profile ]
Happy Monk Tidings - August 25, 2021 🍞 - Baker's Choice: Cinnamon-Raisin Bread; Blog: Marriage, Laurie Anderson and the Weddings of Pender; and more! [ See links in profile ]
300 hamburger buns for friends’ wedding, Aug. 21. A great honour to be asked to do this and be part of the feeding of the guests. The buns were used not for hamburgers, but spit-roasted pulled pork. The reception was glorious, held at the far end of Pender Island’s retired airstrip, now a farm, in all its rural splendour. I was too tired to stay, but enjoyed a glass of wine, talking to the mother of the bride and a few of the happy guests. Marriages are good news stories!
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#woodfired #woodfiredoven #coboven #earthoven #Mildrith #Mildriththeoven #woodfiredovenbread #buns #bunstagram #bunsbunsbuns #hamburgerbuns #bread #realbread #naturallyleavened #baker #bakersofinstagram #bakery #artisanbread #breadhead #sourdough #sourdoughbread #sourdoughbaking #weddingfeasts #penderisland #southpenderislands #happymonkbaking #happymonkbakery #happymonkbakingcompany
Happy Monk Tidings - August 18, 2021 🍞 - This week's Baker's Choice: The Approachable Loaf; Blog: A Benediction on Mount Norman. [ See links in Profile ]
Happy Monk Tidings - August 11, 2021 🍞 - Baker's Choice: Polenta and Rosemary Sourdough; Blog: Here's to the Homely Loaves! [ See Linktree in Profile ]
Lo! The mighty Seed Feast! Favoured by Happy Monk customers the Pender Islands over! These loaves, just rolled out of Mildrith, are hot and fragrant with seeds, nuttiness and bready wholesome-ness. O for a steamy slice and a schmear of butter! That I may eat “and leave the world unseen, and with thee fade away into the forest dim.” (Apologies to the ghost of John Keats).
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#seedfeastbread #seedbread #seedybread #sourdough #sourdoughbread #woodfired #woodfiredoven #woodfiredovenbread #woodfiredbread #coboven #earth.oven #bread #breadlove #baker #bbga #happymonkbaker #happymonkbaking #naturallyleavened #artisanbread #realbread #breadpoetry #rusticbread #penderisland #southpenderisland
Happy Monk Tidings - August 4, 2021 🍞 - Baker's Choice: Volkornbrot (German Rye) with Sunflower Seeds; also Seed Feast; Blog: Why Eat Ancient and Heritage Grains?; Goin' Fishin' Soon! [ See Linktree in Profile ]
Happy Monk Tidings - July 28, 2021 🍞- Baker's Choice: Sprouted Kamut; Blog: Mildrith's Body of Miracles; Goin' Fishin' - [ See Link in Profile ]
This is as dark as these loaves are gonna get in the falling heat of Mildrith, the wood-fired cob oven. They’re good enough for me. She’s already baked 53 loaves throughout the morning, and this will be her last labour of the day. Right now, the clay walls are about 420ºF, not enough heat for another load. If I were more organized and more energetic, I’d have a bunch of cookies lined up to bake or, better yet, a few pan loaves of dark rye bread that could bake the rest of the day. She’s a miracle, Mildrith is, and she’s helped feed hundreds of Pender Island residents over the past two-and-a-half years. Saturday is a rest day for the Happy Monk baker and a day of gratitude. And this Saturday, I’m directing my gratitude at Mildrith, the wood-fired oven!
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#woodfired #woodfiredoven #woodfiredbaking #woodfiredbread #clayoven #clayovenbaking #coboven #cobovenbaking #sourdoughbread #sourdoughbaking #breadmaking #breadbaking #breadlove #bread #seedbread #bakersofinstagram #bakerslife #penderisland #southpenderisland #southerngulfislands #southerngulfislandsbc #happymonk #happymonkbakingcompany #happymonkbakery
Moonset and high tide, South Pender Island at 3:50 a.m.
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#woodfired #woodfiredoven #woodfiredbaking #woodfiredbread #clayoven #clayovenbaking #coboven #cobovenbaking #sourdoughbread #sourdoughbaking #breadmaking #breadbaking #breadlove #bread #bakersofinstagram #bakerslife #penderisland #southpenderisland #southerngulfislands #southerngulfislandsbc #happymonk #happymonkbakingcompany #happymonkbakery
Happy Monk Tidings - July 21, 2021 🍞 - Baker's Choice: Bird Seed Bread; Blog: Rye Bread: The Agony and the Ecstasy [ See link in profile ]
Whole Rye and Spelt Sourdough with generous scoops of seeds and great texture. Mildrith loves these rye loaves … I wish we had smell-o-vision to smell you what I mean.
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#ryebread #wholegrain #wholegrainbread #speltbread #woodfired #woodfiredoven #clayoven #clayovenbakery #clayovenbread #woodfiredbaking #woodfiredbread #sourdoughbread #sourdoughbaking #breadmaking #breadbaking #breadlove #bread #bakersofinstagram #bakerslife #penderisland #southpenderisland #southerngulfislands #southerngulfislandsbc #happymonk #happymonkbakingcompany #happymonkbakery
In the early light of dawn, Mildrith oven-springs sourdough, caramelizes crusts gold and brown and leaves heavenly smells as evidence. Inside her hot clay dome, 12 boules of Salish Sourdough are on the final stage of their journey. Behold the steam rising out of the chimney!
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#woodfired #woodfiredoven #clayoven #clayovenbakery #clayovenbread #woodfiredbaking #woodfiredbread #sourdoughbread #sourdoughbaking #breadmaking #breadbaking #breadlove #bread #bakersofinstagram #bakerslife #penderisland #southpenderisland #southerngulfislands #southerngulfislandsbc #happymonk #happymonkbakingcompany #happymonkbakery
Vive la baguette libre!
Damn rights! What about the bloody workers!