
Mon Dieu! More accolades for the humble French baguette!
In 2022, the baguette was granted world heritage status, making it onto UNESCO’s “intangible cultural heritage” list, despite rising costs, closures of small regional bakeries, and other indignities suffered by the noble French loaf.1
This year, the baguette joins the ranks of other French icons (Edith Piaf, the Eiffel Tower, Tour de France, par example) and is honoured with its own postage stamp!
A cut above other stamps
But this stamp is a cut above all the others. It’s a scratch-and-sniff!
The ink used to print the stamp contains thousands of microcapsules of “bakery fragrances,” which, when rubbed or scratched, emit the smells of a bakery.
A bit kitschy, perhaps, but it makes a bit of a splash, don’t you think? A bit of fun amidst the tedious world of philately 2

One of first scratch-and-sniff stamps was issued by the U.S. Postal Service in 2018. It featured “popsicles,” the frozen sweet treats of summer. The stamps depicted a variety of shapes and scents to convey the broad range of flavours and styles available on the market.
“The jewel of our culture”
The baguette stamp is being issued as Paris prepares to host millions of visitors for the Summer Olympics and Paralympics. France’s postal service, La Poste, unveiled it May 16, the feast day of Saint Honoré, the French patron saint of bakers.

“The baguette, the bread of our daily lives, the symbol of our gastronomy, the jewel of our culture,” La Poste proclaimed.
President Emmanuel Macron described the loaf as “250 grams of magic and perfection … the spirit of French know-how.” If you’ve ever savoured a properly made baguette — not just in Paris, but anywhere in the country — you’ll agree with Macron. The baguette transcends politics!
The baguette is one of the most talked-about breads in the world and certainly the most popular in its native France. According to La Poste, six billion baguettes are made every year in the country.
Big baguette!
Last month, bakers in Suresnes, a Paris suburb, baked a 461-foot baguette, breaking a Guinness world record previously held by Italian bakers. Quel scandale!

The most prestigious competition in Paris is the annual Grand Prix de la Baguette. Hundreds of baguettes compete to be called the city’s best. The jury comprises professionals, a deputy mayor of Paris, five journalists, and six members of the public, who are said to be randomly selected.
This year, Xavier Netry beat 172 other bakers to take home the top prize, which comes with €4,000 (CDN $6,000), the opportunity to supply the French presidential palace for a year, and bragging rights—as well as extra-long lines of customers—for perpetuity.
Last year’s winner was Tharshan Selvarajah, a Sri Lankan immigrant who has lived in France for 17 years. While not yet a French citizen, he surpassed many other bakers to the summit of French gustatory acclaim.
What about the croissant?
Many people swoon over croissants, another baked good associated with France. When will the croissant receive its due, they ask?
But the crispy, buttery roll traces its origin to Austria in the 13th century. It was originally called the kipferl, the German word for crescent. The French innovation was to use laminated dough, like puff pastry, instead of the original brioche-style dough, which is enriched with butter and eggs and behaves more like bread.
Croissants are just too delectable to be passed over, though. Maybe someday, it will squeeze in beside the baguette on the throne of French pastry royalty.
A new outlook for the Happy Monk Baking Company, a shift of focus from oven-to-home bread delivery to the community of the Pender Island Farmers Market [ See Link in Profile ]
Jan 29
A bread-fail last week produced great-tasting Sesame-Miso Frisbees or Umami Chapeaus! What to do with the remnants? Hard-bread, rusks, croutons, or what have you. And the Ravens get their fair share, too … O come to me Huginn and Munnin! Fill your beaks and carry my greetings and blessings to Odin! [ See link in my LinkTree in HappyMonk Profile ]
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#showusyourfuckedloaves, #sesamemiso, #sesamemiso, #sesamemisobread, #hardtack, #hardbread, #croutons, #huginnandmunnin, #odin, #penderisland, #southpenderisland, #happymonkbaking, #southerngulfislands|
Jul 21
Latest Happy Monk Blog: The World is Too Much With Us - In our little Island paradise, how to embrace all the beauty when the world is going to hell in a hand basket? ALSO: Baker`s Choice - Brown-Rice Miso and Sesame Sourdough [ See LinkTree in Profile ]
Jul 17
Latest Happy Monk Blog: "A Bird Came Down the Walk," a brief flirtation with ChatGPT that was awkward but offered an exquisite poem by Emily Dickinson. [See LinkTree in Profile ]
Jul 3
Resurrected a couple of Salish Sourdough loaves forgotten inside Mildrith, the wood-fired oven. They emerged charred and hell-fired, sadly, so I took a knife to them and made them almost new again!
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#woodfired #woodfiredoven #coboven #Mildrith #Mildriththeoven #woodfiredovenbread #sourdough #sourdoughbread #penderisland #southpenderislands #happymonkbaking #burntbread #showusyourfuckedloaves
Jun 9
Strongly recommend installing the Smell-O-Vision™ feature on your device to appreciate the aroma of these Rye-Currant Sourdough loaves, just out of the oven. Wish I could capture it in a jar, or make a scratch ‘n’ sniff postage stamp (like the recent French stamp commemorating the baguette). And this loaf tastes just as lovely as they look!
Jun 1
The Happy Monk Baking Company
Happy Monk Tidings - May 15, 2024 🍞 - BLOG REDUX: "Saving Grace"; BAKER`S CHOICE: Sprouted Purple Barley Sourdough; REGULAR: Seed Feast.
May 15
It’s late at night and chances are there’s a baker near you having fun with bread dough …
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#bakers #bakerslife #bakersofinstagram #bakerslifeforme #nighttime #nightlife #nightsky #bakingmagic
May 5
All spelt, all the time … well, with a few glugs of maple syrup
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#spelt #wholegrain #tinloaves #realbread #breadbakers #breadbakersofinstagram
#artisanbreadbakers #speltbread #speltsourdoughbread #speltbread #wholegrainspeltbread #penderisland #southpenderisland #happymonkbaking #happymonkbaker
Apr 20
New Happy Monk Blog: Spring brings mixed blessings! A sense of loss, along with warmth and a new cast of light, "That Science cannot overtake / But Human Nature Feels." Westeros and Emily Dickinson`s sensitive heart. [ See LinkTree in Profile ]
Apr 3
This little guy is a workhorse, plain and simple. A brute! Thursday, it milled over 27kg of incredible flour for a recipe that needed the freshest flour possible. And its output was beautiful. Wheat, spelt, rye and buckwheat. A larger mill could have handled that in a fraction of the time, but who’s complaining? Some amazing bread was the result, milled and mixed the same day. A Country Miche from an article by Eric Pallant @epallant in the Winter/Spring 2023 issue of Bread Lines.
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#spelt #speltbread #buckwheat #buckwheatbread #bread #realbread #naturallyleavened #baker #bakery #bbga #artisanbread #breadhead #naturallyleavened #artisanbread #realbread #rusticbread #flourmilling #flourmill #komoflourmills #sourdough #sourdoughbread #penderisland #southpenderislands
Mar 2
Latest Happy Monk Blog - The Living Rock Island – Our Little Corner of South Pender Island 🍞 [See LinkTree in Profile]
Feb 28
O, for a slice of raisin sourdough! that hath been
Warm’d a long age in the deep delvéd oven,
Tasting of Hestia and the ocean green,
Rest and a slow moving song and sunburnt mirth!
O for a loaf full of the warm South
Full of the true, the blushful Hippocrene,
With beaded raisins winking at the crumb,
And cinnamon-stainéd mouth;
That I might eat, and leave the world unseen,
And with thee fade away into the forest dim.
— Apologies to John Keats for my butchery of his “Ode to a Nightingale”
Feb 25
At the outset of the Happy Monk Baking Company, I cherished those early mornings, working alone with Mildrith in the dark before the birds began their glorious morning chorus. The world was silent, unhurried. Mildrith and me, the trees, the solid earth, a passing deer, the baskets of bread dough waiting for the oven.
Going to work in the pre-dawn hours was something bakers did, I thought. They sacrificed sleep and delivered their bread early to appreciative customers. It was a romantic notion on my part, a naïve commitment to the baking trade without fully understanding the consequences, i.e. sleep debt.
It was satisfying to have loaves ready for some customers before noon; it was a triumph! But by the time most of the bread was ready for delivery, bagged and labelled, my eyelids were growing heavy, my mind fuzzy, my body slowing down.
And it wasn’t safe driving up-island.
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#bakerslife #bakers #sleepdeprivation #woodfired #woodfiredoven #woodfiredovenbread #bread #realbread #naturallyleavened #baker #bakery #bbga #artisanbread #breadhead #sourdough #sourdoughbread #penderisland #southpenderislands #happymonkbaking #happymonkbakery #happymonkbakingcompany
Feb 1
Milling a little corn to mix in with some marinated olives before they go into a tapenade infused dough. Big olive flavour … plus a rare shot of Mildrith, the wood-fired oven!
Nov 19
Happy Monk Tidings - November 15, 2023 BAKER`S CHOICE this week: Olive Sourdough Loaf; AND: An Emotional Weather Report [ See LinkTree in Profile ] 🍞
Nov 15
Happy Monk Tidings - November 1, 2023 🍞 - BAKER`S CHOICE: Sourdough Sandwich Loaf; BLOG: Don`t Let That Wonder Lawyer Tell You It`s Not Real Bread! [ See LinkTree in Profile ]
Nov 1
Dylan Thomas, one of my muses, would have been 109 years old this Friday, Oct. 27. One of a small-handful of poets whose words are cherished and summoned often for their music and wisdom. They soothe, they sing, they evoke. I`ll be thinking of him this bread day, under "the mustardseed sun"….. and the "switchback sea"…. as he "celebrates and spurns his driftwood thirty fifth wind turned age."
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#dylanthomas #poetsofinstagram #poetrylovers #poetryisnotdead #poetryofinstagram #poets #poetryislife #poetrylove #poetrydaily #poetryworld #poetryinstagram #bakerpoets #poetryforbakers #southpenderisland #penderisland
Happy Monk Tidings - October 25, 2023 🍞 - BAKER`S CHOICE - Sprouted Emmer Sourdough; BLOG: Happy Birthday, Dylan Thomas! [See LinkTree in Profile ]
Oct 25
Happy Monk Tidings - October 18, 2023 - 🍞: BAKER`s CHOICE: Seedy Spelt and Rye Bread; BLOG: It Starts With Wonder? What`s That?
Oct 18
Happy Monk Tidings - October 11, 2023 BAKER`S CHOICE: Potato Rosemary Bread; BLOG: Swimming with Otters 🍞
Oct 11
Happy Monk Tidings - BLOG: Abundance: Season of Apples; Baker`s Choice: Pender Island Apple Bread with Pender Apples and Twin Island Cider - October 4, 2023 🍞 [ See LinkTree in Profile ]
Oct 4
Happy Monk Tidings - September 27, 2023 🍞 - BAKER`S CHOICE THIS WEEK: Harvest Bread; BLOG: Positively Fourth Avenue - [ See LinkTree in Profile ]
Sep 27
Happy Monk Tidings - September 20, 2023 🍞 - BAKER`S CHOICE: Garlic Levain Bread; BLOG: Harumph! Author Says Leave the Baking to the Professionals! [ See LinkTree in Profile ]
Sep 20
A hefty Country Miche, formula from Breadlines published by Bread Bakers Guild of America. Hefty in size, hefty in flavour. Four flours (Sifted Metchosin Wheat, Rye, Buckwheat, Spelt), a super-active levain and an intense crust colour. I think I’m addicted! It’s kind of finicky, though, and trying to work out a reasonable schedule to produce 40 loaves for Happy Monk customers.
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. #bread #realbread #naturallyleavened #baker #bakery #bbga #artisanbread #breadhead #sourdough #sourdoughbread #penderisland #southpenderislands #happymonkbaking #happymonkbakingcompany #wholegrainbread #breadhead #michebread #realbread #rusticbread #southerngulfislands #southerngulfislandsbakers #southerngulfislandsbakeries
Sep 14
Philately is the study of postage stamps and postal history. See the Wikipedia entry on the subject.↩