It Starts With Wonder

This commercial has nothing and everything to do with bread!

I was surprised to see a television commercial, recently, for Wonder Bread, the factory produced bread-like product made of pure white flour (along with multiple nutritional supplements and chemical preservatives) and one of the most recognizable brands in the world.

Wonder Bread has a place in North American culture.… Continue reading

Abundance: Pender’s Season of Apples

It’s hard to overstate my reverence for The Apple!

A perfect globe, a happy fruit that sits perfectly in hand. Its gentle heft, its smooth skin, even with imperfections, is beauty in itself. It’s a joy to behold, coloured brightly with reds, greens, yellows and a multitude of hues in between. Bring it to your nose and breathe in its fragrance.… Continue reading

Harumph! Author Says Leave Baking to the Professionals?

Many modern bread books are formulaic: they take a unique angle — such as current trends in the bread world, an author’s professional experience or a historical perspective — then present a tantalizing selection of bread recipes aimed at the home baker.

Safe, entertaining, and informative.

Maybe it’s time for a shake-up in the bread world.… Continue reading

On The BreadNet

A garden of fun facts about bread and baking on the Internet.

BreadFace

Think you’ve seen it all?

Take a look at the @breadfaceblog on Instagram.

SMOOSH!

She’s a young Asian-American woman who became an Internet sensation a few years ago. Her claim to fame?

Smooshing her face into bread products.

That’s it. But lots is going on beneath the surface of things.… Continue reading

The Nouveau Bread Basket

The bread basket that used to arrive at restaurant tables was mainly an afterthought. Remember them?

Thickly sliced white bread or bland, colourless buns that were even a bit stale at times. It was accompanied by a few pats of butter, often too cold to spread without tearing the crumb to shreds. We took them for granted, expected the servers to put them on the table.… Continue reading