A Scratch-and-Sniff Honour for the Baguette

Mon Dieu! More accolades for the humble French baguette!

In 2022, the baguette was granted world heritage status, making it onto UNESCO’s “intangible cultural heritage” list, despite rising costs, closures of small regional bakeries, and other indignities suffered by the noble French loaf.

This year, the baguette joins the ranks of other French icons (Edith Piaf, the Eiffel Tower, Tour de France, par example) and is honoured with its own postage stamp!… Continue reading

The Noble French Baguette Achieves UNESCO Heritage Status

I am here
Warm, light, magical
Under your arm or in your basket
Let me give the rhythm
To your day of idleness or work

– Cécile Piot, French baker and poet, describing the baguette

The iconic French baguette, the elongated loaf of crusty bread, was named last Wednesday to UNESCO’s “intangible cultural heritage” list. The website says the baguette is recognized as part of “the country’s heritage and its importance in maintaining cultural diversity in the face of increasing globalization.”… Continue reading

Is The Baguette On the Verge of a Renaissance?

Might the humble French baguette be on the verge of a renaissance?

In November 2019, I lamented in a blog post that the venerable baguette might be in decline. Scores of rural French boulangeries were closing. They were unable to compete with megastores like Carrefour and Super-U, which sell TVs and liquor alongside peanut butter and pork sirloin.… Continue reading